Positioning Your Company in the Executive Protection Market!
Think of positioning your brand in the market like an acupuncturist finding that one point with a needle that hits the right spot & location on your body. If you are able to hit the right spot or location on the body; that one needle triggers a positive response...Business Lifecycles for Executive Protection Companies
LIFE CYCLE OF EXECUTIVE PROTECTION COMPANY Understanding the Stages Where are you at in your business lifecycle or do you even know? Knowing where your business stands will help you predict problems that are natural to each stage. Just as diapers are a typical problem...Executive Protection Company Branding
HOW DO YOU CREATE A BRAND? One of the key elements is market positioning. This begins with strategizing how you and your company are different from the competition. As part of this process, come up with a one-word positioning statement. As an example: Volvo’s...
The Myth of the Gun in Executive Protection
When I first started working in security almost 20 years ago, most security companies thought executive protection was an off-duty police officer whose primary advantage was that he could carry a gun. Very few, if any, had formal Executive Protection training. Most...
Analysis: The Bodyguard vs. The Executive Protection Agent
Bodyguard Within the security industry, we have seen a decline of the term bodyguard over the past 5 years. Bodyguard has come to symbolize the buffoon who we see aggressively pushing crowds in images with celebrities in gossip magazines. This caricature could include...Have Questions?
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