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Protecting your most valuable assets, people, property and information.
001 – The Gold Standard
Modeling itself after the Ritz-Carlton Company, Kent Moyer creates a remarkable experience of distinguished protection characterized by memorable customer service. Here’s the 001 Gold Standard of Service for Executive Protection.
What is Customer Centricity?
A strategy that aligns a company’s development/delivery of products/services with the current & future needs of a select set of customers to maximize their long-term financial value to the firm. Do you ever get a customer that pays a low bill rate and never seems...
Creating Business Growth, Strategic Alliances for Executive Protection Companies
One of the most important classes I took at the Wharton Business School was on Strategic Alliances. Out of 8,000 security firms in the world, 95% report less than $5 million dollars in revenues. They are mostly “mom & pop” companies. The Executive Protection...
Positioning Your Company in the Executive Protection Market!
Think of positioning your brand in the market like an acupuncturist finding that one point with a needle that hits the right spot & location on your body. If you are able to hit the right spot or location on the body; that one needle triggers a positive response...
Business Lifecycles for Executive Protection Companies
LIFE CYCLE OF EXECUTIVE PROTECTION COMPANY Understanding the Stages Where are you at in your business lifecycle or do you even know? Knowing where your business stands will help you predict problems that are natural to each stage. Just as diapers are a typical problem...
Executive Protection Company Branding
HOW DO YOU CREATE A BRAND? One of the key elements is market positioning. This begins with strategizing how you and your company are different from the competition. As part of this process, come up with a one-word positioning statement. As an example: Volvo's word is...
The Myth of the Gun in Executive Protection
When I first started working in security almost 20 years ago, most security companies thought executive protection was an off-duty police officer whose primary advantage was that he could carry a gun. Very few, if any, had formal Executive Protection training. Most...
Analysis: The Bodyguard vs. The Executive Protection Agent
Bodyguard Within the security industry, we have seen a decline of the term bodyguard over the past 5 years. Bodyguard has come to symbolize the buffoon who we see aggressively pushing crowds in images with celebrities in gossip magazines. This caricature could include...
Celebrity Protector Kent Moyer Talks High-Profile Security for A-List Clients
Think about the time and energy it takes you to plan your Saturday night. Le stress, am I right? Now think about planning an entire security detail for The Real Housewives of New York‘s vacation in Morocco. Where the hell do you even start? Just ask celebrity protector Kent Moyer.
Martial Arts for the Executive Protection Agent
I am a huge fan of martials arts and the techniques and principals I have learned and practiced have been influential to my Executive Protection. Over the course of 46 years I have earned a 7th Degree Black Belt Kyoshi/Shihan certified by a Japanese organization,...
Have Questions?
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